Services

There are many advantages to owning a unique bespoke typeface. A corporate font gives a powerful sense of continuity in all communication touch points. An exclusive typeface acts like the lifeblood of a corporate identity. The effect is a great deal more subtle than a logo – more a person wearing a distinctive, expensive perfume. A corporate font has genuine value – an essential asset of the client’s organization.

There is also a cachet attached to an organization owning a corporate typeface. It says a lot about the organization’s ability and interest in communication, their planning and foresight, generally their financial stability and standing in their own market and above their competitors.

Another major factor for having a special range of fonts created is for licensing. With an exclusive font the client has complete control over the nature of its usage, how the typeface asset is rolled out within an organization and to 3rd parties such as printers and subcontractors.

We can help you achieve those custom font goals with our bespoke typeface design service. We endeavour to design and develop a completely new typeface that’s unique to your brand and harmonize with your other visual assets. We are able to work to a tight brief in collaboration with the commissioning client, or to function completely freely and creatively to come up with entirely new concepts. Our knowledge, experience and dedication are applied to the design of any range of fonts we produce and that includes custom and corporate typefaces.

If you have already licensed a Foundry font but want to change certains glyphs? Our font modifications to off-the-shelf typefaces allows you to collaborate with us to achieve your design objectives.

We provide this service to offer the client the chance to create uniqueness. Making glyph alterations to an existing font from our library or by implementing other customisations we can ensure that the subtle changes suit your clients requirements.

Modifications can vary – large or small depending on the scale of the criteria. Maybe you require an additional weight that doesn’t currently exist or even simply renaming an existing typeface in your brand name so the font assets become more ownable and manageable. These changes can all be created as a customised font modification.

The added advantage in having an off-the-shelf modification is the amount of time it takes to make the required changes and develop the final fonts for delivery. This is a much quicker way than developing a font from a blank piece of paper and is more cost effective too. It also enables you to roll out within an organization and to 3rd parties such as printers, developers and subcontractors, whilst managing the assets yourselves. 

Patience, a sharp eye, an understanding of form, line and textures are all important skill sets. But it’s not just about having sharp eyes. That would only mean you might be able to see something was wrong, but wouldn’t necessarily know how to make it right. What is important is to have the basic understanding of the structure and proportions of the letterforms and the ability to know when a curve or shape is ‘wrong’ and how to correct it. This comes from experience, an innate relationship with letterforms gained from analysis and the physical process of creating them.

We have a deep understanding of positive and negative spaces, letterforms and shapes. We balance, harmonize and analyse and we bring a typographers attention to detail and a finely tuned eye. We understand that logo and wordmarks are a vital ingredient to the overall brand language and its importance to you.

Over the years many international design consultancies have used our expertise in font and type related work, with the design and implementation of fonts for large scale corporate identities and brand marks. We can develop, craft and consult at the early concept stage right through to the final delivered artwork. We pride ourselves on integrity, our ability to deliver exceptional drawings and attention to detail – this is what makes us unique.

A key stage in the language development process is in its research. We believe that working in close collaboration with native speaking designers allows the flavour and spirit of each typeface to be retained and enables a sympathetic rationale – enhancing the client’s valuable asset.

Working with native speakers also allows us to understand complex and diverse scripts and the technical challenges encountered implementing these language systems.

We are able to work to a tight brief in collaboration with the commissioning client, or to function completely freely and creatively to come up with entirely new solutions. Our knowledge, experience and dedication are applied to the design of every Foundry font, or custom and corporate typeface.

If you have a language or multi-script extension project that you would like to discuss or if we can help with any other type related consultancy, feel free to contact us.

The key thing to remember when licensing a Foundry typeface – what is the appropriate licence for me or my client? Desktop, Web, App & ePub, Broadcast, games or server licensing all have their own coverage requirements. Not forgetting how many people need to use the font software or how many unique visitors a web site may have. You need to choose the correct licensing bands for amount of Users and not to exceed your usage. If you do go over the limit of licenced Users then an upgrade licence is required.

If you aren’t quite sure which licence is right for you, just think about how you intend on using the typeface. We are able to work with you to give you the best advice on licensing options for our fonts. Our extensive licensing knowledge and experience allow us to offer you a personal licensing solution – tailored for you.

Fonts are software and need to be appropriately licensed, if you have any questions based on licensing, a design project that you would like to discuss or if we can help with any other type related consultancy, feel free to contact us.

There are a myriad of typefaces on the market, in every shape and size. At The Foundry Types we offer a typographic consultancy service that focuses on your specific font requirements, be it a technical matter, overcoming licensing difficulties or purely a design problem. This service is geared towards clients who need assistance, as we know that choosing the right typeface can be a tricky task.

So, if you’re a brand whose specific typographic needs can’t be met with existing off-the-shelf fonts, and want a new voice or have demanding technical requirements, we can work with you to bring these ideas and concepts to fruition. We can help you find your brand expression, we are only too happy to help.